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Lead Generation Specialist

Abuja, Nigeria

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We are seeking a strategic and proactive Lead Generation Specialist to help expand our reach across international markets by identifying and engaging qualified B2B leads for our tech talent placement services. As part of the Business Development team within the Sales & Growth (TaaS) chapter, you will play a critical role in driving interest from global companies looking to hire remote tech professionals, particularly in developed markets.

  • Bachelor's degree in Marketing, Business Administration or related field.

  • Must have completed the NYSC program.

  • Resides in Abuja and is available to work in a Hybrid setting.

  • Minimum of 2 years' experience in B2B lead generation or outbound sales.

  • Previous exposure to tech recruitment, SaaS, or talent outsourcing industries is a strong advantage.

  • Excellent written and verbal communication skills.

  • Proficiency in using lead generation tools (e.g., Apollo, LinkedIn Sales Navigator, Hunter).

  • Familiarity with CRMs and tracking tools.

  • Strong organizational and analytical skills.

  • Design and execute lead generation campaigns targeting ideal client profiles in international markets.

  • Identify B2B prospects in Europe and Asia such as the Netherlands, Germany, Luxembourg, USA, e.t.c.

  • Source and qualify leads using tools like LinkedIn Sales Navigator, Apollo.io, Crunchbase, Clutch, and other databases.

  • Conduct targeted outreach to decision-makers including CTOs, Talent Managers, Hiring Leads, and Founders.

  • Draft personalized and persuasive email sequences and LinkedIn messages.

  • Develop compelling pitch content tailored to client needs and industry trends.

  • Collaborate with the marketing team to align outreach strategies with available campaign assets like brochures and case studies.

  • Manage all lead data within a structured CRM system (e.g., HubSpot, GetResponse), ensuring accuracy and follow-up.

  • Track and update lead activity statuses such as clicks, form fills, replies, and meetings booked.

  • Maintain an organized lead pipeline with proper segmentation and tagging.

  • Analyze campaign and outreach performance on a weekly basis to optimize effectiveness.

  • Adjust targeting, messaging, or strategy based on response rates and lead quality.

  • Report on key performance metrics including open rates, reply rates, conversions, MQLs, SQLs, and other engagement indicators.

  • Share insights regularly with the team to improve overall lead generation efforts.

  • A strong mix of research, communication, outreach strategy, and performance tracking

high-quality lead pipeline and support global expansion efforts.
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